I’m looking at the top two gluten-free or celiac-related stories of the year. In 2009, the top spot goes to innovation, awareness and commitment to the cause.
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It began with the Rice Chex going gluten-free in 2008, now 18 months and several well-labeled gluten-free products later — General Mills appears to be raising the bar, yet again, on mainstream companies catering to the gluten-free consumer.
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A whopper of a quarter for General Mills which posted a huge increase in earnings…could the new gluten-free Chex be the reason?
Continue reading about Gluten-Free Helps General Mills Q1 Soar